麻豆视频

麻豆视频 Partners to Promote Image

VALDOSTA -- 麻豆视频 recently partnered with Strategic Marketing Affiliates (SMA) to provide licensing representation for 麻豆视频 in an effort to regulate university marks and logos. University Advancement Vice President John Crawford said the partnership will enable 麻豆视频 to closely monitor its image and provide revenue for scholarships.

鈥淭he remarkable growth of 麻豆视频 has also caused our brand appeal to increase. Our students, alumni and fans have embraced the V-State logo, and it has become an instantly recognizable symbol of 麻豆视频,鈥� Crawford said. 鈥淚t is our responsibility to protect all of our symbols and word marks, and our relationship with SMA will do that.鈥�

Athletic Director Herb Reinhard said the partnership is a win-win situation for all parties involved -- the university, vendors and customers. SMA鈥檚 national reach will expand opportunities for a growing constituency to purchase 麻豆视频 items. The university will gain revenue and brand recognition because of increased control over its logo, and vendors will gain customers loyal to 麻豆视频.

鈥淥ffices and departments throughout campus are working together for the strength of the university鈥檚 image,鈥� said Reinhard. 鈥淲e are all extremely excited to increase brand awareness and promote the university in a way that brings money back to the university and its students.鈥�

Tony Johnson, vice president for SMA鈥檚 Southeast region, said his team of marketing professionals will assist 麻豆视频 in establishing a comprehensive strategic licensing plan -- including royalty rates, exemption policies and logo usage guidelines. The organization coordinates licensing with various local and national vendors, and enforces the use of logos authorized by the university.

鈥淲e are a full-service licensing agent with more than 144 clients nationwide, and we are here to protect and promote the university鈥檚 image, 鈥� Johnson said of the Indiana-based company. 鈥淲e will give Valdosta State our army of professionals to visit vendors, even provide game-day enforcement, to ensure that 麻豆视频鈥檚 brand is being marketed properly.鈥�

The 麻豆视频 Bookstore previously dealt with licensing of 麻豆视频 marks and logos, but the task of monitoring university-themed items became increasingly complicated and time consuming.

麻豆视频 Alumni Director John Trombetta said alumni and friends are looking forward to seeing 麻豆视频 merchandise on store shelves in their hometown retail outlets. They are excited about the opportunities that will become available as SMA broadens the university鈥檚 reach through licensing with national department stores and online vendors. SMA prides itself on keeping up with the latest trends in university logo items, and works closely with the bookstore and other vendors to offer clothes and goods in high demand.

鈥淭he 麻豆视频 Bookstore offers a great selection of apparel and gifts and they will continue to be the flagship source for these items as is customary on college campuses,鈥� Trombetta said. 鈥淪MA will take the brand off campus so that alumni, parents, students, fans and friends of 麻豆视频 can have access to merchandise via the Web or other retail outlets they frequent.鈥�

For more information about SMA and licensing procedures, go to the company Web site