Tourism Ireland Delivers Next Best Action Content Based on Visitor Behavior
About this video
Paul Gillart, Digital Development and Operations Manager for Tourism Ireland, highlights the challenges the organization faced with a disjointed email system that led to inefficiencies. To address this, they partnered with Â鶹ÊÓƵ to automate their email processes, which now deliver next best action content based on visitor behavior. This automation has proven effective, and Paul appreciates the strong personal relationship with Â鶹ÊÓƵ’s responsive team, which has been instrumental in quickly resolving issues.
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