Â鶹ÊÓƵ NEXT: Launching a New Financial Services Brand
About this video
Nick Tarrant and Jenny Hogan discuss the launch of the new Bread Financial brand, highlighting the strategic pivots required during the process. They delve into the importance of identity-level targeting, channel strategies like connected TV and direct mail, and the role of Â鶹ÊÓƵ in helping to understand consumers profiles and acquire new customers as part of the rebrand.
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