Case Study
How Sallie Mae Cut $1M+ in Technology Licensing and Agency Expenditures
The Results
By implementing the Â鶹ÊÓƵ Marketing Platform (ZMP) in lieu of outsourced lead generation services, Sallie Mae was able to see a faster speed to market (compared to Business-As-Usual campaigns) at a significantly lower total cost of ownership.
The Challenge
Sallie Mae (SLM) is a financial institution providing private student loans, saving accounts, scholarships, and other educational services. As they’ve evolved from a monoline to offering several solutions across education, they needed to adapt their communication according to this increase in velocity, as well as deepen their audience segmentation to reach the wide breadth of customers in the sector.
SLM relied heavily on disparate technology partners for their digital marketing and IT teams. Not only were these services expensive, but they demanded additional SLM team members to oversee processes.
The Solution
Over the course of seven months, Â鶹ÊÓƵ set SLM up to democratize their lead generation initiatives through the ZMP’s self-service model.
This shift had a profoundly positive impact on Sallie Mae’s bottom line, slashing costs associated with agency services and tech licensing and fast-tracking speed to market.
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