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Articles

Tap the Potential of Your CDP Data to Discover the Most Valuable Customer Attributes

By Heather Anding, VP Strategic Consulting. The sheer volume of data available to marketers can be overwhelming. The challenge lies in discerning which data points will drive the most value and enhance the personalization and…

June 18, 2024 | 3 min read

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Trending Topics

Generative AI for Marketing—Content to Customer Journeys

Predictive AI is already baked into many of your marketing tasks. But when it comes to generative AI, most of us are still dipping our toes in the waters. What, exactly, is the difference? Predictive AI relies on historical data to predict…

June 17, 2024 | 7 min read

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Videos

鶹Ƶ NEXT: The Impact of GenAI on Marketing

About this video 鶹Ƶ leaders from around the organization offer their perspective on what makes generative AI an important catalyst in the transformation of marketing and the evolution of marketers as a whole. Find out what it means when…

June 13, 2024 | < 1 min read

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Videos

鶹Ƶ NEXT: The Future of AI and Its Impact on Industries​

About this video In our 1:1 with 鶹Ƶ series, Neej Gore, Chief Data Officer for 鶹Ƶ, sits down with Zach Kass, former Head of Go-to-Market with OpenAI and current AI futurist. Neej and Zach discuss some…

June 12, 2024 | < 1 min read

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Videos

The Future CMO: Forging the Path to Growth

About this video 鶹Ƶ President & COO Steven Gerber reveals what’s driving the current replacement cycle in marketing technology and what it means for the future of marketing. Find out why Chief Marketing Officers, historically stewards of brand, are…

June 12, 2024 | < 1 min read

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